Impact Circle: The Accidental Villain - Re-evaluating Sustainable Palm Oil Through Consumer Expectations
This interactive dialogue explores what it takes for the next generation to trust and inherit a sustainable palm oil future. With"palm-free" marketing often overshadowing certified sustainability labels and sending mixed signals to consumers, has palm oil become the accidental villain?
Bringing together industry veterans, youth advocates, consumer experts, and audience members who can rotate directly into the discussion, this dynamic session unpacks brand silence, misleading claims and whether or not the burden of proof sits on the sector itself to help consumers make the right, facts-based choices.